Once again, the PCB welcomes passionate & talented individuals, keen to use their skills in the development and globalization of cricket in Pakistan. In this latest careers call from PCB, they are looking for applicants with relevant experience for its General Manager (Commercial) role. This position is exclusive to experienced marketing and business professionals, want to establish themselves at one of the most renowned sports organisations in Pakistan.
PCB seeks a visionary and results-driven individual to grow the organization’s commercial and marketing activities, generate revenue, and increase PCB’s brand equity within the domestic and global marketplace. Cricket is ingrained in the culture of Pakistan, and this is not just a job; it is an opportunity to be part of the leadership of an organization that is shaping the future of the most treasured sport within the country.
Job Overview
| Department | Pakistan Cricket Board (PCB) |
|---|---|
| Position Title | General Manager (Commercial) |
| Location | Gaddafi Stadium, Ferozepur Road, Lahore |
| Qualification Required | Master’s in Business Administration or relevant field |
| Experience | Minimum 10 years in senior roles in Marketing/Commercial Departments with MNCs or National Companies |
| Last Date to Apply | 1st November, 2025 (by 5:00 PM) |
| Application Portal | www.pcb.com.pk/jobs |
| Employer Type | Government / Sports Authority |
| Job Nature | Full-time – Contract-based |
| Encouraged Candidates | Both Male and Female (Equal Opportunity Employer) |
About the Pakistan Cricket Board (PCB)
The Pakistan Cricket Board is the governing body of cricket in Pakistan. PCB organizes, manages, and participates in all domestic and international cricket, develops young players, and promotes cricket in Pakistan at all levels. PCB is important in the development of young cricketers, the management of national cricket standards, and the enhancement of the reputation of Pakistan in the global cricketing community.
PCB’s office is at Gaddafi Stadium, Lahore, Pakistan, and PCB manages everything from player management and scheduling of matches to all sponsorship, media rights, and marketing. The PCB is an organization built on passion, professionalism, and excellence.
🎯 Position Overview: General Manager (Commercial)
The General Manager (Commercial) is a senior leadership role, who will help build out the PCB’s commercial foundation and assist in aligning elements of marketing strategy towards the PCB’s long-term vision of “sustainable growth.”
The individual will collaborate with the Director Commercial to explore ways to generate new business, negotiate sponsorships, and actively find revenue redevelopment opportunities for PCB by marketing and mutually beneficial commercial initiatives.
The perfect candidate will possess an entrepreneurial flair, exceptional leadership, and a grounded perspective of market dynamics to assist PCB in realizing its vision to become a financially sustainable and internationally recognized sporting organization.
Eligibility Requirements
To be considered for this position of distinction, the successful candidate will be required to demonstrate the following:
Education:
Postgraduate, master-level qualification in Business (MBA) or related disciplines such as Marketing, Finance, or Commerce.
Experience:
Minimum of 10 years of professional/title holder experience in a senior marketing or commercial management position, preferably with Multinational Corporations (MNC) or with national-level elite organizations.
Skills or Competencies:
- Depth of knowledge of market research methodologies, data evaluation, and marketing trends.
- Depth of knowledge of strategic planning, budgeting, or financial reports.
- Effective negotiation, communication, and interpersonal skills.
- Proven capacity to lead and support commercial teams and personally manage high-value arrangements.
- Capacity to demonstrate a creative, analytical mind with potential for identification of business trends.
💼 Key Responsibilities
The successful candidate for the position of General Manager (Commercial) at PCB will have responsibilities and accountabilities for both strategic and operational duties that may include, but will not be limited to:
- Strategic Business Strategy Development & Execution: Plan, structure, and implement marketing and business strategies that support alignment with PCB’s vision for growth, performance, and sustainability.
- Market Research & Assessments: Undertake market assessments that provide the basis for identified commercial opportunities, assess sponsorship opportunities, and revenue growth.
- Multiple Revenue Generation Streams: Develop and build PCB’s income generation streams via media rights and merchandise, event sponsorship, branding, and digital revenue generation.
- Product Portfolio Management: Enhance PCB’s existing commercial offerings and develop new and innovative products and services, an attraction to National and International partners.
- Budgeting & Monitoring: Set financial targets, manage departmental budgets, and ensure on-time reporting of performance based on key revenue and expenditure indicators.
- Negotiation of Contracts: Lead negotiations for sponsorships, vendor contracts, and commercial rights for inclusion into the PCB legal and commercial framework to include.
- Relationship Development with Key Stakeholders and Partners: Develop and maintain long-term mutually beneficial relationships with sponsors, broadcasters, advertisers & event partners.
- Marketing and Brand Management: To design, plan, and execute marketing campaigns, media development, promotional campaigns, and digital content that elevate PCB’s reputation and improve fan engagement.
- Risk Management: Be proactive in identifying and managing any commercial risks through plans, contingencies, and continuous compliance. This is both a strategic and tactical function and needs a leader who can balance strategic vision with tactical implementation in the organization.
💡 Why PCB?
Working at the Pakistan Cricket Board means being part of an organization with generational legacies that impact people all over Pakistan. The role of General Manager (Commercial) can provide an excellent career opportunity, while service to the national sport is an additional level of pride.
Benefits and Perks:
- Competitive salary that is commendable in the market.
- Professional growth and exposure to partnerships on an international level.
- Opportunity to work with some of the leading professionals and executives working in sports management.
- A chance to influence the commercial future of cricket in Pakistan.
- A strong emphasis on workplace diversity, innovation, and teamwork.
- PCB is committed to having qualified female candidates apply for this role, as part of its commitment to diversity and equality in the workplace.
📝 How to Apply
Interested candidates who meet the above eligibility requirements are requested to apply via the PCB careers official portal.
Application Process:
- Go to www.pcb.com.pk/jobs
- Select an application for the position “General Manager (Commercial)”
- Prepare and submit your resume/CV with pertinent work experience and materials in line with the position.
- Submit your application by 5:00 PM on the 1st of November, 2025.
- Only shortlisted candidates will be contacted for interviews.
📍 Applications can alternatively be sent via post to:
HR Department, Pakistan Cricket Board,
Gaddafi Stadium,
Ferozepur Road, Lahore, Pakistan
Please Note: PCB reserves the right to accept or reject any applications without attributable reason. No TA/DA will be paid for attending the interview.
⚠️ Important Dates & Tips
- Application due date: 1st November 2025 by 5:00 PM.
- You are encouraged to submit your application earlier rather than later to avoid problems at the last moment on the online portal.
- Carefully review your CV and ensure it accurately portrays commercial accomplishments and leadership.
- Provide specific examples of sponsorships, partnerships, or revenue projects you have been involved with.
- Consider researching some of PCB’s recent sponsorships or commercial ventures to ensure you are familiar with its ecosystem before going to any interview.
🧭 The Selection Process
PCB’s recruitment process usually involves:
- The shortlisting of candidates who meet the required experience or qualifications.
- Invited Interview(s) or assessments by a selection and assessment panel.
- The final selection is based on the selection criteria in capability, leadership, and fit to PCB.
- Formal offer and appointment, subject to verification or final approval of PCB.
🌍 The Role’s Influence on Pakistan Cricket
This position has a direct and significant impact on PCB’s commercial revenue, funding, and return. The General Manager (Commercial) role will be an influential one, impacting PCB’s commercial opportunities by reshaping the cricket landscape in Pakistan — from domestic cricket to international tours, sponsorships, and embedding digital technologies.
Pakistan’s cricket ecosystem can continue to thrive through future work from progressive professionals who can take their passion and experience and turn it into valuable and significant commercial opportunities and transitions for the cricket community in Pakistan and the associated social impact on and off the field.
🏁 Conclusion
The General Manager (Commercial) Jobs with Pakistan Cricket Board (PCB) 2025 represents a terrific opportunity for professionals who are looking for a genuine opportunity to impact national sport.
Suppose you have significant experience in marketing, finance, and business development and the desire to facilitate commercial success for one of Pakistan’s strong brands. In that case, this opportunity may be the next landmark in your career.
Become part of PCB and become a part of something that transcends business — the purpose of fostering national pride, sporting excellence, and growing the affection for cricket from Pakistan to every corner of the world.
